Next Tube stations gaining mobile coverage and what it means for advertisers

The London Underground is on track to become fully connected, with another wave of stations gaining 4G and 5G coverage. This expansion marks a significant shift in how brands can engage with commuters across the network, opening new opportunities for advertising and connection. With reliable connectivity, programmatic digital out of home (pDOOH) campaigns can target passengers in real time, delivering dynamic and measurable brand messages.

The next 10 stations set for coverage

According to Transport for London’s latest update, the following 10 stations will be the next to benefit from full mobile coverage :

• Lancaster Gate
• Queensway
• Holland Park
• Notting Hill Gate
• Bayswater
• Paddington
• Edgware Road
• Marylebone
• Baker Street
• Great Portland Street

All of these are central London hubs where commuter traffic is consistently high. Linking advertising campaigns to these locations opens up a valuable connection with audiences across multiple lines and travel flows.

You can view our dedicated station pages for detail on advertising opportunities at each, including Paddington, Baker Street, Notting Hill Gate, and Marylebone.

Why coverage matters for advertisers

For years, commuters were effectively cut off underground, with only in-station screens and posters reaching them during their journeys. As more stations light up with mobile coverage, the possibilities for brands expand:

• Dynamic campaigns – Advertisers can run creative that changes based on time of day, news events, or even live weather updates.
• Measurable engagement – With passengers online, clicks, scans, and interactions can be tracked more effectively, strengthening ROI.
• Increased dwell time value – Commuters waiting for trains are now scrolling as well as looking up at screens, allowing cross-platform amplification.

Our earlier article on Tube 4G and 5G expansion unlocking new ad formats explores the first wave of connectivity and why it’s so transformative.

Unlocking the potential of pDOOH

Programmatic digital out of home (pDOOH) connects directly with passengers’ devices. With 4G and 5G signals now live in these stations, branded messages can be delivered straight to commuters’ phones as they scroll, browse, or stream. Campaigns can be triggered in real time, ensuring content reaches travellers in the exact moment they are present in the station environment. For example:

• A coffee chain can push time-sensitive offers to commuters at Baker Street during the morning rush.
• Retail brands at Paddington can highlight lunchtime deals just as nearby workers head out.
• Cultural events around Notting Hill Gate can geo-target theatre or gallery visitors en route.

This ability to blend digital creativity with location-based targeting is a major leap forward in Tube advertising strategy.

Preparing your brand for the next phase

With each stage of the rollout, advertisers gain access to new connected audiences. Now is the time to:

• Explore digital advertising formats across the Underground.
• Plan pDOOH campaigns that integrate with mobile engagement.
• Build strategies around specific high-traffic stations as they come online.

Those who move early will have the advantage of first-mover visibility in newly connected stations.

FAQs

Which Tube stations are next to get mobile coverage?

Ten central London stations including Paddington, Baker Street, and Notting Hill Gate are next in line for 4G and 5G connectivity.

How does mobile coverage change advertising on the Underground?

It enables programmatic digital out of home campaigns, dynamic creative, and improved measurement of engagement.

What is pDOOH and why is it important?

pDOOH stands for programmatic digital out of home. It allows advertisers to target audiences in real time with dynamic content across digital screens.

Can brands advertise directly at these newly connected stations?

Yes, brands can book campaigns on digital and static formats at each station, with the added value of mobile-enabled commuter engagement.