Join the 1.5 billion journeys a year—your brand belongs on the London Underground
Advertise on the London Underground
Maximise Brand Visibility with Impactful
London Tube Ads
Advertising on the London Underground is a cracking opportunity for brands to shine and captivate over 5 million daily passengers across one of the world’s busiest transit systems. With an astounding 1.5 billion journeys each year, the Tube offers a dynamic stage for brands to establish an unshakable presence and dominate visibility across the UK.
At London Underground Advertising (LUA), we don’t just work within the Underground network; we own it. Forged by 20 years of unrivalled expertise and powered by deep data insights and AI-driven precision, we engineer campaigns that don't whisper; they command attention and cut through the noise. Our high-impact Tube adverts transform daily commutes into unforgettable brand moments that influence, engage and convert. Having mastered every line, every format and every prime location, we know exactly where your brand should stand to maximise impact, driving awareness that fuels foot traffic, in-store sales and unstoppable growth.
For brands that refuse to blend in, LUA stands as the definitive authority in Tube advertising, delivering results that define market leadership. Join forces with us and make your brand impossible to ignore!
Our Valuable Clients, Past and Present
Interesting Facts that Speak Volumes
Advertising on the Tube places your brand
in front of an unmatched audience
47
Average time spent: 47 minutes per day
11 Lines covering 270
stations
1.5BN+
1.5 billion journeys
per year
0%
70% brand recall with underground advertising London
ABC1
64% of passengers fall into the ABC1 category
0%
80% of commuters engage with ads
Around 5 million people travel daily
25-54
20% of ABC1 adults are aged between 25-54
Advertise on the Tube with Powerful Formats
Get in Motion. Get Noticed.
As specialists in underground media planning and buying, we connect your brand with a wide range of static and digital Tube ad formats. These formats cover in-station, platform, and in-carriage placements that make your message reach commuters and visitors at every stage of their journey.
Platform16 -Sheet Posters
16 sheet cross-track posters face passengers on the opposite platform, ensuring high visibility. They are perfect for catching attention across the tracks during wait times.
Platform48 -Sheet Posters
48-sheet cross-track posters offer a larger, more impactful visual presence. This format maximises brand exposure by targeting commuters on the platform.
In-carriageTube Car Panel
Tube Car Panels are positioned inside train carriages, giving your brand continuous visibility throughout the journey. They are great for delivering concise messages that resonate with commuters in transit.
In-station6 -Sheet Posters
A step up in size, 6 sheet posters offer greater visibility and detail. They are perfect for grabbing commuter interest in bustling station zones.
In-station12 -Sheet Posters
12 sheet posters posters create bold and memorable brand impressions. They work well for driving awareness in main concourses and entrances.
DigitalD12 Digital "12 Sheet"
Digital 12 Sheet (D12) offers a larger digital canvas with striking visuals and motion content. Positioned in high-footfall concourses and waiting areas, these displays grab attention through crisp imagery, vivid colours, and dynamic storytelling.
DigitalD6 Digital "6 Sheet"
Digital 6 Sheet (D6) screens are high-definition digital posters placed in busy Tube areas. They deliver flexible, animated messaging and quick campaign updates, keeping your brand vibrant, fresh, and relevant.
DigitalDigital Escalator Panel
Digital Escalator Panels blend sequential storytelling with engaging motion graphics. They guide commuters during escalator rides with rotating content, timed campaigns, and immersive brand messaging that enhances recall and impact.
In-station4 -Sheet Posters
4 Sheet posters capture attention in ticket halls and corridors. They are cost-effective and ideal for concise messages targeting high footfall areas.
In-stationEscalator Panel
Placed alongside escalators, Escalator Panels engage commuters during their ascent or descent. They offer prime, eye-level exposure on busy routes.
Platform96 -Sheet Posters
96 sheet cross-track posters provide dramatic, eye-catching visuals spanning the platform gap. They are ideal for brands wanting to dominate busy stations with unforgettable messaging.
DigitalDX48 Digital "48 Sheet"
Digital 48 sheet cross-track (DX48) dominates platforms with high-resolution digital posters facing waiting passengers. Its large scale, vivid colour, and motion graphics deliver standout visibility, ideal for premium brand awareness campaigns.
DigitalDigital Gateway Screen
Digital Gateway screens are strategically located at station entry and exit points. Their bold screens deliver timely, targeted messages, ensuring your campaign is seen by every commuter passing through.
In-stationStation Takeover
For brands wanting full dominance, station takeover transform entire stations into immersive advertising experiences. This format guarantees maximum impact and exclusivity.
In-stationTicket Gateway
Strategically positioned at entry and exit points, ticket gateway ads reach passengers on the move. They are ideal for quick brand messages or promotions.
DigitalDigital Ribbon
Digital Ribbon stretch across walls with seamless, continuous displays. Perfect for animated storytelling, they create immersive brand environments that transform high-traffic Underground spaces into captivating visual experiences.
Our Process of Turning Ideas into Iconic London Underground Ads
Running a Tube campaign with LUA is simple, fast and result-driven:
Consultation
We understand your brand goals, target audience, and budget.
Smart Brands Don’t Wait. They Go Underground.
From professionals heading into the city to tourists navigating the capital, London Tube advertising helps put your brand in front of high-value, captive audiences.
High Visibility
Placed at eye level and in high-traffic areas, Tube adverts naturally capture attention, keeping your brand top of mind throughout the commuter journey.
Unmatched Exposure
From high-frequency placements to large-format billboards, London Underground advertising amplifies brand reach across prime locations.
Strong Engagement
The enclosed commuting environment encourages focus, sparking stronger recall and meaningful engagement with your brand.
Increased Brand Authority
Advertising on the Tube strengthens brand credibility, builds lasting trust and positions your business at the forefront of London's dynamic audience.
Cost of Placing Ads on
the London Underground
The London Underground is one of the most versatile advertising platforms in the UK, which caters to both small businesses and global brands. With millions of commuters passing through every day, it offers opportunities for every budget, from affordable, targeted placements to large-scale, high-impact campaigns.
The average cost of advertising on London Underground starts from just £300, with final pricing varying depending on factors such as format, location and campaign duration.
Leading the Way in London Tube Advertising
London-Based Experts
With over two decades of experience, London Underground Advertising (LUA) has been at the forefront of delivering innovative campaigns that leave a lasting impression.
Fast, Direct Response
We provide guaranteed advertising rates within hours, ensuring no delays in launching your London Underground advert.
Professional Team
Our team masterminds Tube campaigns that spark engagement and drive influence, visibility and long-term brand growth.
Targeted Locations
We help you advertise in London Underground stations and routes with the highest footfall, focusing on the areas that matter most to your business.
Lowest Market Prices
We work with you to create customised campaigns that fit your budget and goals, ensuring you get the best return on investment.
World-Class Support
From planning to flawless execution, our dedicated specialists deliver hands-on support to help brands advertise on the Tube.
Our Creative Tube Ad Campaigns
Place Your Ads on the London Underground by Key Stations
Advertising Opportunities Across the London Tube
Frequently asked questions
Latest News & Insights
Learn more about the latest developments and trends with advertising
on the London Underground and the wider transport network.
Launch Your Tube Campaign Today!
Get your brand in front of millions of Londoners and tourists as they move through the city. Just fill in your details on the form to advertise on the London Underground and our expert team will be in touch to kickstart your journey towards standout, high-impact results.
Join thousands of brands that stand out and connect with the transport network’s users.