What's the typical audience reach for 16 Sheet cross-track adverts?

The audience reach for 16 Sheet cross-track adverts depends on station footfall. These formats provide extensive visibility, capturing both daily London commuters and international visitors, making them one of the Underground's most impactful advertising options

Are 16 sheet cross-track posters cost-effective?

16 sheet posters offer excellent value, with strong CPM rates across London's busiest stations. The price starts from £500, making them an impactful yet accessible advertising format

Can I combine 16 sheets with other London Underground ad formats?

Absolutely. Many clients mix 16 sheet cross-tracks with digital escalator panels , ticket gateways, or tube car panels for a layered campaign.

How can you help me place 16 sheet cross-track ad?

Contact our team at LUA, and we will support you at every stage, from media planning and selecting the best station to booking and managing your 16 sheet cross-track campaign.

London Underground 16 Sheet Cross-Track Adverts

Q: Which Underground stations offer 16 sheet cross-track sites?

Stations with high passenger flow, such as Waterloo , King's Cross, Bank , Euston, Charing Cross and Liverpool Street are prime locations for 16 sheet cross-track advertising. Contact LUA for expert guidance on selecting the best sites to match your campaign goals.

Cut through the noise with striking 16 sheet cross-track posters on the Tube. At London Underground Advertising (LUA), we take the complexity out of planning and placing 16 Sheet platform ads. From identifying the best stations to providing expert campaign execution, our team ensures your campaign runs smoothly and delivers maximum impact. With 16 sheet poster campaigns starting from just £500, we make advertising on the Tube accessible and highly effective for businesses of all sizes.

Alongside 16 Sheets, LUA also helps brands maximise visibility through a wide range of advertising formats, including 12 sheet in-station posters, station takeovers and digital ribbons to create fully integrated campaigns across the Underground network.

Prices starting from £500

Enter your details on the form and one of our media specialists will get back to you to start your journey to high-impact results.

Charing CrossZone

Key Benefits of 16 Sheet Cross-Track Adverts

Placing your message on a 16 sheet cross-track format on the London Underground gives your brand prime visibility while passengers wait for their train. Here are the top benefits:

Commanding Presence

Bold creative, vast dimensions, and prime placement create visual dominance, ensuring your cross-track 16 sheet billboards capture attention instantly on busy Tube platforms.

Extended Exposure

With commuters waiting 2–3 minutes per train, the high dwell time gives your 16 Sheet Tube platform ads unmatched visibility, boosting brand recall significantly.

Captive Reach

16 Sheet platform advertising places your message directly in front of Londoners, commuters, and international visitors during their daily journeys.

Brand Storytelling

16 Sheet cross-track Underground ads allow for impactful storytelling, making them ideal for launches, awareness, or memorable campaigns.

Strategic Placement

From Waterloo to Liverpool Street, LUA ensures strategic placement of 16 sheet platform advertising London Underground campaigns, targeting high-footfall areas with maximum efficiency.

Technical Specifications of 16 Sheet Cross Track Posters

Artwork and display sizes

16 Sheet cross-track posters provide a generous display area of 2,953mm x 1,937mm and an overall size of 3,048mm x 2,032mm, ensuring that your creative has maximum impact. With their bold, landscape orientation, these posters dominate platform sightlines, making them perfect for high-visibility campaigns.

Need some help with your London Underground Advert creatives?

Our in-house design team can help you create stunning visuals that work perfectly with the Underground's advertising formats.

Note

Make sure any important information is inside the artwork safe area.

Format

Format Overall Size

2,032mm x 3,048mm

Format Display Area

1,937mm x 2,953mm

Format Safe Area

1,737mm x 2,753mm

Artwork

Artwork Overall Size

203mm x 305mm

Artwork Display Area

193mm x 295mm

Artwork Safe Area

173mm x 275mm

Artwork Bleed

2mm

File Requirements

File Format

CMYK PDF - embed images / outline text

File Size

up to 25MB

File Resolution

300DPI minimum

Artwork safe area
173mm x 275mm

LUA’s Iconic 16 Sheet Cross-Track Campaigns

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Frequently asked questions

Stations with high passenger flow, such as Waterloo, King's Cross, Bank, Euston, Charing Cross and Liverpool Street are prime locations for 16 sheet cross-track advertising. Contact LUA for expert guidance on selecting the best sites to match your campaign goals.

LUA's Expertise in Action

As leaders in London Underground cross-track 16 sheet advertising, LUA works closely with every client to shape campaigns that resonate with audiences and leave a lasting impression. Our expertise ensures your brand stands out in the busiest stations, reaching both local commuters and international travellers. Schedule a call with our team today and let's plan your 16-sheet cross-track Tube campaign.