Case Study: London Underground Advertising Supports Thérapie Clinic’s Angel Store Launch

A Multi-Format Launch Across London

When Thérapie Clinic announced its new clinic at Angel Central in early 2025, the brand highlighted its upcoming range of laser hair removal, advanced skin treatments and injectables. To help amplify this announcement, London Underground Advertising partnered on a campaign that combined Underground placements, bus formats and selected wild postings, bringing the launch directly into the daily journeys of Londoners.

The focus was on creating a citywide presence that could reach commuters, shoppers and local residents in the lead-up to the opening, building awareness and anticipation across multiple high-impact formats.

How the Campaign Was Delivered

The campaign used three main components.

London Underground placements were strategically selected, as Underground sites helped target high-flow commuter spaces. Digital and static panels were placed in key locations leading into Angel, ensuring repeat visibility for people making regular journeys and giving the opening strong presence within central London transport hubs.

Buses carried creative across routes connecting Angel with surrounding neighbourhoods. These mobile formats helped extend visibility across central and north London, creating a moving, citywide canvas for the launch messaging.

Wild postings across the city were used to complement transit activity. Sporadic wild postings were placed in busy streets around Angel and surrounding areas. These tactile, street-level placements reinforced the campaign and made the launch feel part of the local environment.

Why Multi-Format OOH Works for Launches

Each element played a specific role in building awareness. Underground placements offered repeated exposure for commuters, embedding the announcement into everyday travel. Bus formats brought a moving presence across the city, allowing the campaign to reach broader audiences outside the transport network. Wild postings added an authentic street-level layer, enhancing visibility where people live, work and shop.

Combined, these formats created a layered, consistent presence that ensured Thérapie Clinic’s Angel launch was seen by a wide London audience.