Digital "48 Sheet" Cross-Track Adverts
At London Underground Advertising (LUA), we bring your brand to life with digital 48 sheet cross track adverts (DX48). This striking format dominates platform spaces, delivering unbeatable visibility and impact. Positioned directly opposite waiting passengers, these high-definition screens guarantee extended engagement and strong recall rates.
As specialists in Tube advertising, LUA helps brands unlock the full potential of 48 sheet cross track digital posters at key Underground stations. By combining premium placement with powerful visuals, we deliver DX48 advertising campaigns that drive scale and memorability. To further strengthen your brand presence, our team can create integrated campaigns using varied advertising formats such as 6 sheet posters, 96 sheet cross track billboards and digital escalator panels, ensuring your message commands attention across London's iconic transport network.
Prices starting from £100
Enter your details on the form and one of our media specialists will get back to you to start your journey to high-impact results.
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What Makes Digital 48 Sheet Cross Track Ads Effective?
When it comes to scale and visibility, nothing can beat London Underground digital 48 sheet cross track advertising format. Here's why it is such a strong performer:
Unmissable Presence
The size and positioning of DX48 cross track ads guarantee visibility, ensuring every commuter waiting on the platform sees your message.
Stunning Visual Quality
Featuring HD portrait displays with 4K capabilities, 48 sheet digital screens showcase ads with incredible sharpness and color vibrancy.
Dynamic Content Delivery
From full-motion video to sequenced storytelling, London Underground DX48 digital format enables brands to deliver fresh, dynamic content tailored to the moment.
High Dwell Time Advantage
With commuters spending several minutes on platforms, digital cross track 48 sheet ads benefit from prolonged attention, leading to high dwell time and increased recall.
Smart Daypart Targeting
Whether it's breakfast promos for morning commuters or product launches for evening travellers, digital 48 sheet billboards let brands schedule content that resonates with specific audiences.
Premium Audience Reach
High-impact DX48 advertising connects brands with a diverse, urban and affluent audience, delivering 4x more engagement than static formats and driving stronger ROI.
Artwork Specifications for Digital 48 Sheet Cross Track Screens
Artwork and display sizes
Each DX48 advert slot runs for 10 seconds and plays back at 25 frames per second, producing smooth, high-quality motion. Campaign artwork should be supplied in mp4 or JPEG format, with files capped at 2GB. Designed at 1920 x 1200 pixels, these screens require creatives to match these resolutions to guarantee crystal-clear delivery and uniform presentation across the Underground network.
Note
Make sure any important information is inside the artwork safe area.
Digital Specifications
File Requirements
1870px x 1150px
LUA's Creative DX48 Ad Campaigns
Frequently asked questions
Put Your Brand in the Spotlight with DX48 Advertising
London Underground Advertising (LUA) makes it easier for brands to advertise on digital 48 sheet cross tracks. Our expertise ensures your DX48 adverts dominate the Underground with stunning visuals, dynamic storytelling and measurable results. If you are looking to launch your DX48 campaign, we are your go-to partner. Schedule a call with our team today and put your brand front and centre on London's busiest Underground stations.