Power Up Your Advertising at Battersea Power Station and Nine Elms

Since their grand opening in 2021, Battersea Power Station and Nine Elms Tube stations have rapidly become iconic additions to the London Underground network, presenting fresh, high-impact advertising opportunities for brands looking to captivate Londoners. Located on the new Northern Line extension, these stations represent the first significant expansion of the Tube since the Jubilee Line reached Stratford in 1999.

A Gateway to Growth

Battersea Power Station (station? 🤷‍♀️), nestled alongside its distinctive namesake landmark, sits at the heart of a 42-acre redevelopment featuring over 250 shops, cafés and restaurants, a theatre, hotel, medical centre and 19 acres of public open space. Advertising at this terminus allows brands to connect with a catchment projected to house and employ 25,000 residents and workers upon full completion.

Meanwhile, Nine Elms, adjacent to the US Embassy and American Express’s global headquarters, is transforming rapidly. The Nine Elms ward recorded over 5,300 local residents in the 2021 Census, supported by approximately 4,000 private units under construction and a further 6,000 in the pipeline. This evolving district attracts a cosmopolitan mix of professionals, families and visitors keen to explore London’s newest riverside neighbourhood.

In its inaugural year, Battersea Power Station Tube station averaged 80,000 passenger journeys per week—around 11,400 entries and exits daily—with peak days reaching nearly 15,000 trips (tfl.gov.uk). Nine Elms saw over 40,000 weekly journeys (approximately 5,700 per day), with its busiest days approaching 8,000 trips. This consistent footfall offers advertisers the chance to engage thousands of Londoners each week, across morning commutes, leisure visits and weekend events.

Why Advertise at Battersea Power Station and Nine Elms?

These modern stations offer a range of sleek, high-definition formats, including D6 Digital “6 Sheet” panels, digital escalator panels and premium platform sites such as 48 Sheet and 96 Sheet posters. Digital formats provide flexibility to schedule dynamic campaigns, targeting peak travel times or local events such as riverside festivals and pop‑up markets.

Spacious concourses and striking architecture serve as ideal canvases for station takeovers, ticket gate branding and bespoke escalator panel activations. Whether your objective is to boost brand awareness, drive product launches or build community engagement, these stations enable tailored campaigns that resonate with a diverse, on-the-move audience.

Connecting London’s Future

The opening of Battersea Power Station and Nine Elms underscores TfL’s commitment to London’s growth. Future expansions like the proposed Bakerloo Line extension promise even more advertising touch points across Zones 1 and 2. As our article on the proposed Bakerloo Line extension explains, these developments will unlock fresh channels to reach Londoners in new neighbourhoods.

Engage Your Audience Today

At London Underground Advertising, we specialise in crafting bespoke OOH and DOOH campaigns that maximise impact and deliver measurable results. Explore our detailed Stations Guide to discover opportunities at Battersea Power Station, Nine Elms, and across the Tube network.

Ready to put your brand in the spotlight at London’s newest Tube stations? Contact us to start planning your next campaign and connect with thousands of Londoners every day.