Case Study – Nuna Drives Mass Awareness with Premium London Underground and Outdoor Campaign

Nuna partnered with London Underground Advertising to launch a striking mass-awareness campaign for its BMW collaboration. The aim was to align Nuna’s premium positioning with London’s luxury and lifestyle hotspots, engaging an affluent and style-conscious audience.

Our strategy targeted key Zone 1 stations and high-footfall outdoor locations, ensuring maximum visibility at the heart of the capital.

Strategic placements on the London Underground

We focused on high-traffic, visually dominant advertising formats:

• Digital Gateway at Tottenham Court Road – This high-impact format greeted thousands of daily passengers, offering an unmissable presence in one of the West End’s busiest hubs.
• Specialised DX48 digital outdoor displays at Bond Street Elizabeth Line – Positioned to connect Nuna with luxury retail shoppers and professionals in London’s premium shopping district.

The blend of high-resolution digital formats ensured a vibrant, modern aesthetic perfectly matched to Nuna’s collaboration with BMW.

A high-impact brand presence across London’s most affluent areas

To strengthen brand recall beyond the Tube, the campaign extended into high-profile outdoor advertising spaces across:

• Covent Garden – Reaching shoppers, tourists, and theatre-goers in this iconic lifestyle destination.
• Kensington – Capturing the attention of an upmarket residential and retail audience.
• Knightsbridge – Aligning Nuna’s BMW partnership with luxury consumers in one of London’s most exclusive areas.

These locations were carefully chosen to reinforce Nuna’s premium image while maximising engagement among its target demographic.

Campaign impact and results

The integration of Digital Gateway and DX48 displays with targeted outdoor placements created a consistent, city-wide brand presence. The high visibility across multiple affluent touchpoints positioned Nuna’s BMW partnership as aspirational and accessible to its ideal audience.

While campaign metrics are confidential, early indicators showed significant uplift in brand awareness, social engagement, and organic mentions – all strong signs of a successful activation.

Nuna’s BMW collaboration was brought to life through a premium mass-awareness campaign across London’s most affluent areas. Combining high-impact Digital Gateway advertising at Tottenham Court Road with striking DX48 displays at Bond Street Elizabeth Line, the brand achieved unmissable presence in key luxury retail zones. Complemented by outdoor placements in Covent Garden, Kensington, and Knightsbridge, the campaign reinforced Nuna’s premium positioning and connected directly with a style-conscious, high-value audience.

If your brand is ready to make a similar impact, our team can help craft a targeted London Underground and outdoor strategy to reach your ideal customers. Contact us today to start planning your campaign.

FAQs

1. Why were Tottenham Court Road and Bond Street chosen for the Nuna campaign?

These stations have high passenger volumes and proximity to luxury retail, aligning perfectly with Nuna’s BMW collaboration.

2. What advertising formats were used for the Nuna BMW campaign?

The campaign used Digital Gateway at Tottenham Court Road and DX48 digital displays at Bond Street Elizabeth Line, plus premium outdoor placements.

3. How did the outdoor locations complement the Tube campaign?

By featuring in Covent Garden, Kensington, and Knightsbridge, Nuna extended reach beyond commuters, reinforcing brand presence in lifestyle and retail areas.

4. Can other brands replicate this strategy?

Absolutely. Luxury or aspirational brands can target affluent London audiences with a similar combination of Tube and premium outdoor advertising.