Taking Taste Underground: Nush Foods Rolls Out a Bold Tube Campaign

When a brand wants to reach Londoners where they actually are, there’s no place quite like the Tube. Nush Foods, known for its tasty dairy-free treats, did exactly that with a lively, multi-station campaign designed to grab attention, fuel curiosity, and drive brand love.

Working with us at London Underground Advertising, Nush took full advantage of high-footfall stations and smart format choices to connect with a diverse cross-section of the city.

Formats That Do the Talking

The campaign featured a smart blend of classic 4-sheet and 12-sheet formats, selected for their visual impact and location flexibility.

• 4-sheets were placed in key stations like Euston, Sloane Square, Bermondsey, and Regent’s Park.
• 12-sheets followed up with scale and punch at Regent’s Park, Warren Street, and again at Euston, among others.

These formats were cherry picked for their ability to catch the eye of moving commuters and pause them just long enough to say, “Ooh, that looks good.”

A Journey Through the Zones

This campaign didn’t stick to one postcode. It ran across zones and neighbourhoods, giving Nush exposure to different demographics, from students and office-goers to health-conscious families and flexitarians.

By appearing in stations like Bermondsey in South London, Euston in Central, and Sloane Square in the West, the campaign spanned lifestyles, income levels and travel patterns. It’s this kind of geographic diversity that makes Tube advertising such a clever move for consumer brands wanting to scale visibility quickly.

Tapping Into Everyday Moments

There’s something powerful about placing your message in a space where people spend so much of their daily lives. Whether it was a commuter scanning the platform at Regent’s Park or a tourist making their way from Warren Street, Nush was there, bright, colourful, and impossible to miss.

With station formats like these, even a few seconds of exposure can create long-lasting brand recall. It is about embedding your product into the rhythm of the city.

Why It Worked

• High footfall + high dwell time = better visibility and brand recall
• Strategic location mix = diverse audience targeting
• Simple, vibrant creative = message clarity and visual impact
• Well-chosen formats = cost-effective and powerful

Whether someone was heading to work, uni, or brunch, Nush was right there with them.

Want Your Brand Seen Underground?

If you’re looking to boost awareness, drive engagement, or just be seen, we are the agency that gets brands in front of Londoners every single day. From station takeovers to in-carriage formats, we’ll help you craft a campaign that sticks.

Contact us to get started. Let’s take your brand for a ride.

Related Reading:

• Maximise Your Brand’s Reach with London Underground Advertising
• Our Work: Vicks Tube Ad Campaign
• Advertising Formats
• Explore Tube Stations