Digital Ribbon Escalator Adverts
Every day, millions of Londoners and visitors ride the Tube, presenting brands with a golden chance to shine. At London Underground Advertising (LUA), we make that happen by placing high-impact digital ribbon ads that put your message right where it matters. Mounted along escalators, these striking digital ribbon screens transform routine commutes into moments of engagement, providing the perfect stage for memorable Tube adverts.
Backed by deep expertise and industry know-how, LUA empowers brands to harness the power of full-motion creativity of digital ribbons, capturing attention, connecting audiences on a larger scale and delivering an unforgettable advertising experience. Beyond digital ribbons, we can also support extending your campaigns across other impactful advertising formats such as 4 sheet posters, 48 sheet cross-track posters and station takeovers, ensuring your brand achieves maximum presence throughout the Underground network.
Prices starting from £100
Enter your details on the form and one of our media specialists will get back to you to start your journey to high-impact results.
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Outstanding Features of Digital Ribbon Advertising Format
Digital ribbons on the London Underground are one of the most engaging and memorable formats. Positioned along the escalators, these screens offer an immersive experience that's impossible to ignore. Key features include:
Unrivalled Visibility
Escalator digital ribbon screens dominate the commuter eyeline, ensuring your brand achieves unmatched exposure every single day.
Dynamic, Engaging Content
Bring your campaign to life with motion graphics, animation and flexible messaging across digital ribbon displays.
Extended Dwell Time
Passengers spend 40–60 seconds on escalators, giving your digital ribbon escalator ads a captive audience.
Premium Station Placement
Positioned in some of London's busiest stations, digital ribbons are perfect for targeting professionals, tourists and shoppers.
Stronger Brand Recall
Advertising on digital ribbon screens fosters familiarity and memorability, reinforcing brand recognition through consistent daily exposure.
Specifications for Digital Ribbon Ad Placement
Artwork and display sizes
Adverts on digital ribbons are delivered in 10 second slots, running smoothly at 30 frames per second. Creative files should be supplied in mp4 format, with a maximum size of 2GB to ensure seamless playback. Each screen operates at a resolution of 1920 x 1080 pixels so artwork must be prepared to these specifications for the sharpest, most consistent results across the network.
Note
Make sure any important information is inside the artwork safe area.
Digital Specifications
File Requirements
1870px x 1030px
Our High-Performing Digital Ribbon Ad Campaigns
Frequently asked questions
Partner with LUA for Digital Ribbon Campaigns
If you want your brand to stand out from the noise, digital ribbon advertising on the London Underground is a proven way to dominate attention. With decades of experience, LUA can help you plan and deliver campaigns that spark conversations and leave a lasting impression. Book a call with us today to secure your slot on the digital ribbon screens and elevate your brand across London’s busiest stations.