Digital "12 Sheet" D12 Adverts
Reaching London’s busy travellers requires a smart approach. That’s why London Underground Advertising (LUA) offers clients the opportunity to run bold campaigns on Digital 12 sheet screens. Combining technology with prime placement, this format makes Tube ads unmissable. Backed by years of industry expertise, we help brands engage with commuters daily, creating memorable connections on one of the world’s busiest transport networks through D12 adverts.
LUA also connects brands with a variety of advertising formats, which include 6 sheet posters, 48 sheet cross-track billboards, digital ribbons and more. With us, every journey through the Tube becomes a chance for your brand to be noticed and remembered.
Prices starting from £100
Enter your details on the form and one of our media specialists will get back to you to start your journey to high-impact results.
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Stand Out Features of the D12 Format
High Visibility
Strategically placed digital 12 sheet posters in key concourses and corridors guarantee massive footfall exposure.
Premium Clarity
The high-resolution digital 12 sheet displays guarantee crisp, vibrant visuals that showcase your brand with stunning clarity in busy Tube stations.
Dynamic Creative
Leverage full-motion D12 screens to tell compelling stories through rich video or motion graphics that captivate the audience.
Real-Time Flexibility
With digital 12 sheet advertising, brands can instantly refresh content to reflect timely offers, seasonal events or targeted campaigns.
Strong Engagement
The interactive Digital 12 Sheet ad format transforms static campaigns into dynamic experiences, boosting brand interaction and commuter recall effectively.
London Underground Digital 12 Sheet Artwork Specs
Artwork and display sizes
The D12 format operates at a resolution of 3840px x 2160px pixels with a smooth playback rate of 29.97 frames per second, ensuring exceptional clarity for high-quality campaigns. Each advert slot lasts 10 seconds, offering brands extended screen time and greater impact. Content can be delivered in either mp4 or jpeg formats, with files kept under 2GB to guarantee seamless playback across the London Underground's digital network.
Note
Make sure any important information is inside the artwork safe area.
Digital Specifications
File Requirements
3790px x 2110px
Our Innovative D12 Campaigns on the Tube
Frequently asked questions
Power Your Brand with Digital 12 Sheet Adverts
Make your mark on the Tube with attention-grabbing digital 12 sheet campaigns. Our team at LUA will craft and execute bespoke strategies using the London Underground D12 media format. From concept to execution, we ensure your digital 12 sheet ads make a lasting impression. For more information, schedule a call today!