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Digital Escalator Panel Adverts

London Underground Advertising (LUA) helps brands craft powerful digital escalator panel campaigns across the Tube network. As specialists in media planning and buying, we make it simple for you to place ads on digital escalator panels (DEPs) in some of the busiest commuter hubs. Our tailored approach ensures your brand message connects with commuters, turning everyday journeys into powerful brand experiences.

Beyond DEPs, LUA also delivers effective campaigns through ticket gateways, 16-sheet cross-track posters and digital 48-sheet cross-track (DX48) posters, giving brands a versatile mix of advertising formats across the Underground.

Prices starting from £100

Enter your details on the form and one of our media specialists will get back to you to start your journey to high-impact results.

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Digital Escalator Panel
Bond StreetZone

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Advantages of Tube Digital Escalator Panel Advertising

Eye-catching and immersive, digital escalator panel ads on the London Underground offer unrivalled exposure. Here are the key benefits:

Unbeatable Impact

DEPs dominate the escalator journey, making your messages impossible to ignore while creating lasting impressions in high-footfall Underground environments.

High Commuter Engagement

Repetitive sequencing across multiple screens reinforces your message, ensuring strong recall during the average 30–40 second ride on the escalators.

Flexibility

Flexible slot options and schedules mean your campaign can target peak or off-peak audiences, delivering relevant messaging precisely when it matters most.

Prestigious Locations

With DEP adverts on the Tube, your brand gains visibility in world-renowned stations, positioning your message alongside one of the globe's most iconic transport systems.

Dynamic Storytelling

Synchronised creatives across multiple screens build a cinematic flow, while high-definition DEP screens ensure bold, striking visuals that capture attention instantly.

Digital Escalator Panel Artwork Specifications

Artwork and display sizes

The Digital Escalator Panel format runs at 1080 x 1920 pixels with smooth playback at 25 frames per second. Each advert slot lasts 10 seconds, ensuring clear, impactful delivery. Content should be supplied as mp4 or JPEG, under 2GB and prepared at -90 degrees to guarantee flawless display across the London Underground network.

Need some help with your London Underground Advert creatives?

Our in-house design team can help you create stunning visuals that work perfectly with the Underground's advertising formats.

Note

Make sure any important information is inside the artwork safe area.

Digital Specifications

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Display Area
1,080px x 1,920px
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Safe Area
1,030px x 1,870px

File Requirements

File Format
MP4 (10s / 25 fps) or JPG
File Size
up to 2GB
File Resolution
1,080px x 1,920px
Safe Area
1030px x 1870px

LUA's Powerful DEP Campaigns

Digital Escalator Panels
Digital Escalator Panels
Digital Escalator Panels
Image © Global - Digital Escalator Panels
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Frequently asked questions

Digital escalator screens are arranged along escalator walls, playing synced motion content as commuters travel. This sequencing creates an immersive environment that captures full attention, reinforcing brand recall at a prime dwell time.

Partner with the Leaders in DEP Advertising

With extensive expertise in the London Underground digital escalator panel advertising format, LUA is your trusted partner for results-driven media campaigns. From strategy and creative to scheduling and performance tracking, we deliver seamless execution. Our campaigns deliver tangible brand awareness gains and unforgettable impact across the Tube network. Schedule a call now to plan your next DEP campaign with us!

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