Question 1

What types of advertising spaces are available on the London Underground?

Accepted Answer

There are various options including billboard posters, digital displays, train car panels, and more, allowing advertisers to choose formats that best suit their campaign goals and target audience.

Question 2

How many people use the London Underground daily?

Accepted Answer

The London Underground sees approximately 5 million passenger journeys each day, providing a vast audience for advertising campaigns.

Question 3

What is the average cost of advertising on the London Underground?

Accepted Answer

Costs vary widely depending on factors such as ad type, location, and duration of the campaign. Generally, billboard posters are among the most expensive options, while digital screens and train car panels can be more affordable.

Question 4

How can I target specific audiences with my advertisements?

Accepted Answer

Advertisers can utilise location-based and behaviour-targeted options to reach specific demographics effectively, ensuring that ads are seen by the desired audience.

Question 5

What is the process for booking advertising space?

Accepted Answer

Interested advertisers should contact advertising agencies or media partners that manage London Underground advertising to discuss options, availability, and pricing.

Question 6

How long does an advertising campaign typically run?

Accepted Answer

Campaign durations can vary from short-term placements (weeks) to long-term contracts (months or years), depending on the advertiser's needs and budget.

Question 7

Is there flexibility in ad formats and placements?

Accepted Answer

Yes, the London Underground offers a range of flexible advertising formats that can be customised to fit different budgets and marketing strategies.

Question 8

What are the benefits of advertising on the London Underground compared to other media?

Accepted Answer

Advertising on the Underground provides high visibility to a large audience in a captive environment, often leading to better engagement compared to traditional media such as TV or print.

Question 9

Can I change my advertisement during a campaign?

Accepted Answer

Yes, particularly with digital screens, advertisers have the option to update their messaging dynamically throughout the campaign duration.

Question 10

What impact does advertising revenue have on public transport services?

Accepted Answer

All revenue generated from advertising goes back into Transport for London (TfL), helping to fund improvements and maintain services across the transport network.

Latest news

Why Station Takeovers on the London Underground Are the Boldest Ad Format in Town

Top 5 London Underground Stations to Advertise At for Maximum Brand Impact in 2025

The Complete Guide to Digital Advertising on the London Underground

Dominate the Underground: The 16-Sheet Advantage for Your Brand

Tube Car Panels: The Ultimate Advertising Format on the London Underground

D6 Adverts in the London Underground: A Game-Changer for Brands

How Brands Make 48-Sheet Ads Work on the London Underground

Our clients, past and present

Schedule a call

Advertise by Key Stations

Advertising opportunities across London

Featured advertising formats

Enter your details on the form and one of our media specialists will get back to you to start your journey to high-impact results.

Enter your details on the form and one of our media specialists will get back to you to start your journey to high-impact results.

Frequently asked questions

Ready to start advertising on the London Underground?

Benefits of London Underground Advertising