Top 5 London Underground Stations to Advertise At for Maximum Brand Impact in 2025

If you're aiming to make a bold statement with your brand, advertising on the London Underground is a savvy move. With millions of daily commuters, the Tube offers unparalleled exposure. But with over 270 stations, where should you focus your efforts? Here are the top five stations that promise maximum impact for your advertising campaigns.

1. Oxford Circus

Located at the bustling intersection of Oxford Street and Regent Street, Oxford Circus is a magnet for shoppers and tourists alike. Its central location ensures a high footfall, making it an ideal spot for brands targeting a diverse audience.

Why advertise here?

• High Footfall: One of the busiest stations, especially during weekends and holidays.
• Diverse Audience: Attracts shoppers, tourists, and professionals.
• Prime Advertising Spots: Opportunities for station takeovers and digital escalator panels.

Learn more about Oxford Circus station

2. King's Cross St Pancras

As a major transport hub, King's Cross St Pancras connects six Underground lines and international rail services. Its significance is further amplified by its cultural references, notably the Harry Potter series.

Why advertise here?

• Massive Footfall: Over 72 million entries and exits in 2023.
• International Audience: Serves both domestic and international travellers.
• Cultural Significance: Recognisable from popular media, enhancing brand recall.

Learn more about King’s Cross St Pancras station

3. Waterloo

Waterloo stands as the UK's largest train station by floor space and number of platforms. Serving as a gateway to the South Bank, it's frequented by both commuters and tourists.

Why advertise here?

• High Passenger Volume: Approximately 57 million passengers annually.
• Diverse Demographics: Attracts a mix of professionals, tourists, and students.
• Advertising Opportunities: Ideal for digital ribbon and ticket gateway formats.

Learn more about Waterloo station

4. Liverpool Street

Situated in the heart of the City, Liverpool Street is a nexus for business professionals and tourists. Its proximity to financial districts and cultural landmarks makes it a strategic advertising location.

Why advertise here?

• Business Audience: Access to professionals in finance and tech sectors.
• Tourist Traffic: Close to attractions like Spitalfields Market and Brick Lane.
• Flexible Advertising Formats: Options for digital gateway screens and tube car panels.
• Advertising Opportunities: Ideal for digital ribbon and ticket gateway formats.

Learn more about Liverpool Street station

5. Victoria

As a key interchange station, Victoria connects the Underground with national rail services. Its role as a transit point for tourists heading to landmarks like Buckingham Palace enhances its advertising appeal.

Why advertise here?

• Tourist Gateway: Primary access point for visitors to central London attractions.
• Commuter Hub: Serves daily commuters from the south of England.
• Advertising Potential: Suitable for 4 sheet and 6 sheet formats.

Learn more about Victoria station

Ready to Elevate Your Brand?

Advertising on the London Underground offers unparalleled reach and engagement. Whether you're targeting shoppers at Oxford Circus or professionals at Liverpool Street, there's a station that aligns with your brand's objectives. Explore our advertising formats and station options to craft a campaign that resonates.