Wecasa Advertising Campaign on the London Underground

A Fresh Take on Tube Advertising

When Wecasa launched their London Underground campaign, they wanted to stand out with humour and simplicity. The creative featured a cleaning spray bottle branded with the Wecasa logo and the tagline “For a stress free life”. Their main message, “See it, spray it, Wecasa it”, playfully echoed the well-known Underground security announcement “See it, say it, sorted”.

This light-hearted creative instantly resonated with commuters, linking the brand to everyday routines while reinforcing Wecasa’s promise of making home life easier.

Why Tube Car Panels Were Chosen

The campaign ran on Tube car panels, strategically selected for their extended dwell times. Passengers spend minutes in close proximity to these panels, making them ideal for delivering longer-form messages that stick in the mind.

By placing ads directly in front of seated passengers, Wecasa captured attention during moments of limited distraction, ensuring the brand’s message was noticed, read, and remembered.

Targeting High Footfall Underground Lines

To maximise reach, Wecasa’s campaign was rolled out on the Circle, Hammersmith & City, Victoria and Piccadilly lines. These lines were chosen for their diverse audiences:

• Circle and Hammersmith & City connect business districts with residential areas, reaching professionals and families alike.
• Victoria line is one of the fastest and busiest lines, carrying high volumes of commuters every day.
• Piccadilly line serves key hubs including Heathrow, making it ideal for reaching both Londoners and international visitors.

Together, these lines allowed Wecasa to build awareness across both central London and wider city connections.

The Brand Message in Action

Alongside the playful headline, the supporting copy delivered a clear call to action:

“Wecasa select vetted pros near you to take care of your home 7 days a week.”

This combined humour with practicality, underlining Wecasa’s core offering of affordable, reliable domestic cleaning. By keeping the message simple and approachable, the ads engaged a broad audience while positioning Wecasa as a trusted service provider.

Results and Brand Impact

The Wecasa campaign succeeded in embedding the brand into daily commuter routines. With thousands of passengers viewing the panels daily, the ads enjoyed repeated exposure, building brand familiarity and driving awareness for the app-based service.

Wecasa’s use of humour also helped create a memorable connection, turning a cleaning advert into something passengers were likely to recall and share. The combination of targeted line selection, high-dwell placements, and witty messaging made the campaign a strong example of how mid-sized brands can thrive on the Underground.

FAQs

What advertising format did Wecasa use on the London Underground?

Wecasa chose Tube car panels, which are ideal for long dwell times inside carriages.

Which Underground lines carried the Wecasa adverts?

The campaign ran on the Circle, Hammersmith & City, Victoria, and Piccadilly lines.

Why are Tube car panels effective for advertising?

They hold passenger attention for extended periods, making them perfect for delivering both humour and detailed brand messages.

What was the main message of the Wecasa campaign?

“See it, spray it, Wecasa it” – a humorous twist on a familiar Tube message, paired with the tagline “For a stress free life”.