Digital "6 Sheet" D6 Adverts
London Underground Advertising (LUA) helps brands run eye-catching campaigns across the Tube network. With the Digital 6 Sheet (D6) format, we place your message directly in front of commuters. These premium screens are strategically positioned for maximum exposure, making them the ideal choice for brands that want to make a lasting impression. Whether you’re a household name or a growing business, our team makes D6 tube adverts simple, effective, and results-driven.
LUA can also support brands with a wide range of static and digital advertising formats. These include 12 sheet posters, 96 sheet cross-track posters and digital gateway screens, giving you flexible options to reach your audience in the most effective way.
Prices starting from £100
Enter your details on the form and one of our media specialists will get back to you to start your journey to high-impact results.
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Benefits of Using D6 Adverts on the Tube
Attention-Grabbing Format
The D6 advert provides a sleek, modern canvas with sharp graphics, ensuring your message resonates across the London Underground.
High-Impact Placement
Strategically placed in high-footfall concourses, corridors, and platforms, the Digital 6 Sheet poster format guarantees excellent visibility and audience engagement.
Dynamic/Animated Content
This dynamic digital 6 sheet poster Tube format lets you switch creatives, integrate movement, and deliver flexible, impactful campaigns.
Interactive Elements
With interactive Digital 6 sheet advertising, brands can engage commuters through creative campaigns that go far beyond traditional static posters.
Real-Time Updates
Digital 6 Sheet London Underground format allows real-time message updates, tailoring campaigns to specific times, audiences or events.
Strong Brand Recall
As part of London Underground's digital advertising formats, these high-resolution D6 screens embed your brand into daily commuter routines effectively.
Digital 6 Sheet Artwork Specifications
Artwork and display sizes
The D6 format runs at a resolution of 1080px x 1920px pixels with a playback speed of 25 frames per second, supporting both mp4 and jpeg files for maximum flexibility. Each advert slot is 5 seconds, giving your campaign frequent exposure throughout the day. Creatives should be supplied in an orientation of -90 degrees and kept under 2GB file size, ensuring your message displays seamlessly across the Tube network.
Note
Make sure any important information is inside the artwork safe area.
Digital Specifications
File Requirements
1030px x 1870px
LUA's Eye-Catching D6 Campaigns
