Exploring Halloween on the Underground and How Brands Can Join the Fun

London loves a good scare and October is packed with late openings, ghostly tours and costume parties. The Tube is how the city moves to all of it, which makes London Underground advertising a tidy way for mid-level brands to ride the seasonal buzz. Below you will find ideas for events to align with, simple Tube routes to reach them, and the formats and stations that turn attention into action.

Why Halloween on the Tube works for brands

Commuters and revellers share the network from early doors to last trains, creating reliable reach across Zones 1 and 2. Seasonal creative lands well because people are in a playful mood and more receptive to themed visuals. If you are planning a campaign, browse Advertising Formats, skim recent wins in Our Work and check Pricing to shape budget and scale.

Where the thrills are and how to reach them by Tube

West End shows and screenings

Halloween programming lights up Theatreland. For Leicester Square and Soho screenings or late shows, use Tottenham Court Road and Oxford Circus in Zone 1. These hubs are perfect for evening dwell time and post-work audiences heading to themed nights.

Haunted history and after-dark walks

Ghost tours cluster around the river and the City. Reach them via London Bridge, Bank and Monument. If your brand skews towards young professionals, this corridor is gold for targeted copy on escalator panels.

Museums after hours and family trails

South Kensington’s museum mile is busy with family-friendly events through half term. Use South Kensington and Gloucester Road. Early afternoon and early evening slots work well for parents moving between exhibitions and dinner plans.

Canary Wharf nights and waterfront parties

The Docklands see costume parties and pop-ups across plazas and bars. Canary Wharf delivers office-worker audiences in the week and destination visitors at weekends. Evening digital rotations let you run time-of-day creatively.

For a full view of Zone 1 and 2, explore Stations. If you need a hand picking a mix, talk to the team via Contact Us.

Formats that land a frightfully good impact

Digital Escalator Panels

Perfect for sequential storytelling as riders ascend and descend. Rotate creative through October with countdowns to Halloween weekend.

Digital Escalator Panel Advertising

4-sheet Posters

Cost-efficient coverage for awareness around interchanges and corridors. Build a neat network around family routes and nightlife hubs.

4 Sheet Poster Advertising

Tube Car Panels

Inside every carriage, Tube Car Panels give brands intimate visibility across short and long journeys. These are ideal for immersive campaigns that reach passengers while they’re seated or standing — whether they’re commuting to work, heading to a Halloween show or en route to a party. You can mix storytelling and offers across multiple panels in a single train for consistent recall.

Tube Car Panel Advertising

Platform Ribbons and Cross-track

Strong dwell environments where passengers naturally look forward. Keep copy punchy and visual devices seasonal. Use a clear call to action tied to an October offer.

48 Sheet Cross Track Advertising

96 Sheet Cross Track Advertising

Digital Ribbon Advertising

Station picks for seasonal reach

• West End circuit: Oxford Circus, Tottenham Court Road, Piccadilly Circus for shows, screenings and nightlife.
• City and riverside chills: Bank, Monument, London Bridge for ghost walks and historic tours.
• Museum families: South Kensington, Gloucester Road for half-term traffic and early evening footfall.
• Night out staples: Waterloo, Victoria, King’s Cross St Pancras for late trains and venue hopping.

Campaign planning checklist for October

1. Define the role: Awareness for a seasonal range, tickets for an event, or a Halloween offer with a time limit.
2. Pick the path: Map events your audience will attend and build a station list that mirrors those journeys. Start with Stations.
3. Match formats to moments: Use 4-sheets for continuity and digital for day-parting and countdowns. Browse Advertising Formats for the mix.
4. Creative with a wink: Seasonal colour, playful copy, simple QR journeys. Keep the offer clear and the landing page fast.
5. Measure and learn: Track impressions against station footfall and QR redemptions. Review results and read seasonal tips in our News.
6. Lock it in: Check availability and final costs with our team via Contact Us. If you want a quick steer on budgets, start with Pricing.

Ready to ride the Halloween wave

This season brings curiosity, costumes and crowds. With the right mix of stations, formats and creativity, your brand can sit at the centre of it. See why clients partner with us in Why LUA and start planning with London Underground Advertising.

FAQs

Which Tube formats work best for Halloween campaigns?

Digital escalator panels and platform environments excel for dwell time. 4-sheets add cost-efficient reach across corridors and concourses. See Advertising Formats.

Which Zone 1 and 2 stations should I prioritise in October?

Cover West End hubs for shows, City stations for ghost tours and South Kensington for family traffic. Build your list from Stations.

Can I run time-specific Halloween creative on the Tube?

Yes. Digital inventory supports dayparting and countdown messaging. Pair with static formats for continuity. Explore options under Advertising Formats.

How do I scope costs and availability?

Use Pricing for guidance, then speak to the team via Contact Us to secure sites and timelines.