Pizza Pilgrims Serve Up a Slice of Fame at Euston Station

When Pizza Met Platform: A Campaign That Delivered

What do you get when you combine London’s bustling Euston Station with a passion for pizza? A campaign that stopped commuters in their tracks—and made them crave a slice. At London Underground Advertising, we teamed up with the brilliant minds at Pizza Pilgrims to launch a bold, tasty campaign right where it matters most: the ticket gateways.

Forget QR codes no one scans. This was advertising you couldn’t miss—literally. As thousands of travellers filtered through the entry barriers, they were greeted by vibrant, cheeky branding that captured the energy and flavour of Pizza Pilgrims in seconds.

Why Euston Was the Perfect Slice

Euston isn’t just a station. It’s a Zone 1 juggernaut, connecting Londoners to key destinations across the capital and beyond. With a daily footfall that rivals most stadiums, it offered the perfect launchpad for a campaign that needed eyes—and lots of them.

Targeting Euston meant reaching a crowd of commuters, students, tourists, and business travellers. That’s a full pizza oven of potential customers—ready to bite.

Ticket Gateways: Small Format, Big Impact

Pizza Pilgrims opted for Digital Gateway advertising—an underrated format with maximum visibility. These slim digital screens sit atop the gates themselves, catching attention at that crucial “tap-in/tap-out” moment.

In short: no skipping, no scrolling, no chance to ignore it.

And when the creative is fresh, funny, and food-related? Game over. Or in this case, dinner time.

Designing Ads That Make You Hungry

This wasn’t just about getting a logo on a screen. The campaign visuals were crafted to mirror Pizza Pilgrims’ bold branding—full of cheeky humour, Neapolitan colours, and mouth-watering imagery.

It felt like a pizza party right in the heart of the Tube.

The messaging was simple and effective: “Pizza this way.” Commuters didn’t just notice it—they remembered it, craved it, and in many cases, ordered it.

Underground Ads That Actually Work

If there’s one thing this campaign proved, it’s that London Underground advertising works—especially when you make it fun, bold, and location-smart.

By choosing a Station Takeover approach in a format that couldn’t be missed, Pizza Pilgrims saw:

• An uplift in local brand recall
• Increased footfall in nearby branches
• Long-lasting mental availability among commuters

It’s the kind of visibility you just don’t get with billboards lost in traffic or digital ads drowned in cat videos.

Hungry to Reach Millions?

Whether you're a foodie favourite like Pizza Pilgrims or a national brand looking to dominate Zone 1, the London Underground is your marketing playground.

Check out other station options like Paddington, King’s Cross, Liverpool Street, or London Bridge—or browse our full range of formats from Tube Car Panels to Digital Escalator Panels.

Or better yet—get in touch with us and let’s cook up something brilliant for your brand.

Ready to serve your brand hot and fresh? Contact us today to book your London Underground campaign.