Zoho CRM’s Tube Takeover: A Bold Leap into London’s Underground

When Zoho CRM set out to grow its UK footprint, they didn’t whisper their arrival, they made it echo through tunnels, escalators, and carriages. With help from London Underground Advertising, the brand launched a high-impact campaign designed to grab attention and never let go. No noisy gimmicks. No flashy stunts. Just sleek, smart advertising, delivered across formats that commuters simply can’t ignore.

The London Underground is more than a transport network, it’s an advertising playground with millions of eyes moving through it every day. For Zoho CRM, it was the perfect canvas to tell their story to an audience that's always on the go, yet ready to engage.

A Triple-Format Strategy That Delivered

To make maximum impact, we didn’t settle for one format. We executed a powerful, multi-format campaign that took advantage of key touchpoints in the commuter journey:

Tube Car Panels (TCPs): Onboard Visibility, On-Point Message

We brought Zoho CRM’s brand inside the trains, literally. With Tube Car Panels placed on the ultra-sleek Elizabeth Line, commuters were exposed to clean, professional Zoho branding during their journey. TCPs are ideal for longer dwell times—commuters read them while seated or standing, making them perfect for CRM messaging that needs just a moment of consideration.

These in-carriage placements gave Zoho premium exposure in one of London’s most modern transit environments. It’s a captive audience, and we made sure Zoho owned that space.

LEP Panels: Escalating the Brand, Station by Station

We ramped things up with LEP (Linear Escalator Panels) placed at iconic, high-traffic stations including:

• King’s Cross St. Pancras
• Liverpool Street
• London Bridge
• Paddington

These escalator panels created a powerful corridor of visibility. As commuters moved between platforms, Zoho’s branding stayed locked in their line of sight. It’s repetition, rhythm, and reach, all in one.

LEPs are known for their dominance and frequency, making them perfect for building brand recall. With Zoho’s clean design and software-focused messaging, it was a seamless match.

Digital Ribbons (DRIBs): Bright, Bold, and Unmissable

In the heart of Bank Station, one of London’s busiest interchange points, we placed Zoho’s branding on Digital Ribbons. These long-format, high-resolution digital screens gave the campaign a modern, tech-savvy presence.

Digital Ribbons are perfect for brands like Zoho. They speak the same language: clean visuals, real-time dynamism, and high brightness in busy environments. These placements didn’t just catch attention; they held it.

We also leveraged other digital formats across in-station environments to further reinforce the message in motion.

Why the Tube Was a No-Brainer

The London Underground isn’t just about reach, it’s about the right kind of reach. You’re talking to professionals, decision-makers, families, tourists, students—all on the same day. For a product like Zoho CRM, that wide net matters.

• Exposure to Millions: With the Underground welcoming millions of riders daily, the campaign reached a true cross-section of Londoners and international visitors alike.
• Strategic Dwell Times: From platform queues to escalator rides to long Tube journeys, each format met the commuter at a different moment—each with its own psychological advantage.
• Multi-Touch Impact: Zoho’s brand didn’t just show up once. It greeted commuters in the station, followed them down the escalator, rode with them inside the train, and popped up again at exits.

We call it “Total Journey Branding”—and it works.

From the Platform to the Feed

This campaign wasn’t just a London moment. Zoho’s UK partner, A2Z Cloud, amplified the buzz on Instagram, proudly sharing that their ads were “lighting up the London Tube.” The excitement from the partner community reflected the emotional connection created when brands meet people where they are.

It also showcased Zoho’s values: visibility, relevance, and relationship-building.

This Was More Than a Campaign. It Was a Statement.

This campaign showed what’s possible when great branding meets the right environment. It wasn’t about shouting—it was about showing up smartly, consistently, and with impact. Whether on station takeovers, platform ads, or digital screens, the message is the same: The London Underground turns visibility into memorability.

Want to see more brands we’ve worked with? Check out our Our Work section, featuring campaigns from Vicks, Financial Times, and more.

Make Your Brand the Next Commuter Conversation

Zoho CRM made a bold move, and it paid off. If you’re ready to join the ranks of brands turning everyday Tube journeys into powerful brand moments, we’re here to help.

Contact us today and let’s map out your campaign beneath the streets of London. Your audience is already there. Let’s make sure you are too.